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The Wrangler Rubicon: Jeep's Ultimate Off-Road Conqueror

A silver 2020 used Jeep Wrangler Rubicon is shown from the front with no roof driving through the mud.
Anyone seeking to get muddy on back-country trails at an affordable price should be browsing used Jeep dealer lots for the most capable of all off-road vehicles: a used Jeep Wrangler Rubicon. The Wrangler replaced the well-loved CJ model in the 1980s, and many were dubious about that decision, but the Wrangler soon proved itself worthy of the Jeep name. By the time the Rubicon trim was introduced in 2003, off-road enthusiasts had become enamored with the off-road capabilities of this one-of-a-kind machine. A used Jeep Wrangler Rubicon will also hold its value over time if you plan to purchase an off-road-ready Jeep loaded with all the tools you need for the trail. Here we'll share everything you need to know about the Rubicon since it arrived on the scene almost two decades ago.

Jeep Introduces the Rubicon

Wranglers had been around since 1986 and were a staple of the off-road vehicle market almost from day one. When the Rubicon was revealed in 2003, Jeep made a choice to go against the grain of what most SUV brands were doing: instead of just making the SUV more comfortable for city driving, Jeep made it better for rougher terrain. But while off-road performance was Jeep's goal, that didn't mean the Rubicon would go without comfort. Granted, large off-road tires aren't going to be a quiet ride on the highway, but the Rubicon was given upgrades to make up for the knobby tires and deliver a surprisingly pleasant cruise. However, the real concern for an off-road enthusiast wouldn't be whether or not you get leather seats. The bigger draw would be the Dana 44 axles with front and rear locking differentials, the transfer case with a low-range ratio, and the 30-inch tires. All this and more were to be found on the original Wrangler Rubicon back in 2003, and the Rubicon instantly became an off-road favorite. With on-the-fly locking differentials, larger approach and departure angles, and the desirable features for trail riding like tow hooks and removable doors, the Rubicon had everything you could desire straight from the factory. Inside the Rubicon would be found upgraded seats to provide better support for off-road action and a rear bench seat that could either be folded down or removed entirely for more cargo space. But even in these earliest models, the Rubicon included the LATCH system to accommodate child seats so you can still ferry your little ones to school or even take them on the trail if you want to include them in your adventure. Lucky buyers can find the limited edition Tomb Raider trim, which was available only for 2003, but only 1,000 of these Jeeps were produced. A silver 2005 used Jeep Wrangler Rubicon Unlimited is shown from the side with no roof and a bay in the background.

Wrangler Unlimited Adds Rubicon Trim

In 2005, Jeep began offering the Rubicon for the Wrangler Unlimited model, which meant that it could be purchased as a four-door SUV with a lengthened wheelbase. While excellent for off-roading agility and better-suited to rock-crawling maneuvers, the shorter two-door Wrangler does not make for a roomy vehicle if you want to bring family or friends along for your off-road riding. Thus, Jeep delivered the larger Wrangler Rubicon Unlimited with an extra ten inches added for more room in the back seat and rear cargo space. While the Rubicon was clearly the most capable trim of the Wrangler, the Unlimited version added a new level of practicality for everyday use. Even the earliest Rubicon Unlimited models are great options for anyone searching for a larger off-road machine.

Pentastar Engines Rev Up the Horsepower

2007 marked a new age in the Wrangler lineup, with Jeeps receiving powered accessories, on-board navigation, and electronic disconnecting sway bars. This would mark the third generation of Wranglers, and the Unlimited models became particularly popular for their roomy interior. Jeep enjoys partnering with brands that bring fun features to its lineup, and in 2011, the Call of Duty: Modern Warfare 3 edition of the Rubicon was made available. If you are looking for a used Jeep Wrangler Rubicon, finding one of these special editions can make for an even more unique purchase. In 2012, Jeep made the bold choice to swap out the old 3.8-liter V6 engine for the new Chrysler Pentastar engine. This 3.6-liter V6 increased output to 285 horsepower and 260 lb-ft of torque, offering a quicker zero to sixty time and better off-road capability. The old four-speed automatic transmission upgraded to a five-speed, but the already solid six-speed manual remained unchanged. The extra gear in the automatic allowed Jeep to rearrange the gear ratios, giving you more torque at the low end without hurting top speed or fuel economy. In addition to the mechanical upgrades, the 2012 models offer more interiors features as well. Comforts such as automatic climate control, heated seats, and more insulation to buffer against highway noise make this a more comfortable vehicle year for daily driving around town. So if you plan to purchase a used Jeep Wrangler Rubicon as your primary vehicle, you probably want to look for a 2012 or newer model. A blue 2009 used Jeep Wrangler Rubicon is shown crawling over a pile of rocks with no roof and doors.

The Latest Jeep Generation Upgrade

Jeep upgraded the Wrangler again in 2018 with another redesign, once again offering the Rubicon as its ultimate off-road-ready trim level. The previously integrated Pentastar engine continues to allow the Rubicon to dominate the trails, but a newer eight-speed automatic was made available. This year also saw the new eTorque mild hybrid system offered for the first time, further improving low-end torque and fuel economy. The Wrangler Rubicon was also offered with a new 2.0-liter turbocharged engine, which provides 270 horsepower and 295 lb-ft of torque. Jeep has continued adding more engine options to the Wrangler, but the available 3.0-liter Ecodiesel is still a rarity on used car dealership lots. However, you will be getting a powerful and capable vehicle no matter which engine option you choose for your used Wrangler Rubicon.

Rubicon's Exclusive Features

Rubicon features not available on other trims make it especially worthy of off-roading. Rock rails, also known as rock sliders, protect the underside of the Jeep when driving on particularly uneven terrain, actually allowing the Jeep to "slide" along rocks if the underside of the vehicle makes contact while traveling over them. The Rubicon also exclusively includes Jeep's top-of-the-line Rock-Trac 4x4x system, which boasts an ultra-low crawl ratio for maximum torque at low speeds. If you plan to explore serious trails, the two-door Wrangler Rubicon is likely to be the better Jeep than the larger Unlimited. The smaller wheelbase will offer better handling and approach and departure angles for uneven terrain. Used Jeep Wranglers of any year hold their value well, especially if they have been well maintained with regular fluid changes, tire rotations, and other important services. No matter what model year of the Rubicon you find as a used vehicle, the Rubicon has always been the top-of-the-line Jeep trim and will be a good value. However, buyers who want to get the most updated version of Jeep's convenience features like remote starting, an auto-dimming rearview mirror, and the satellite navigation system that will stay operational even in remote areas should look for a 2018 or newer model. The Wrangler Rubicon is the ultimate Jeep to buy for off-roading, but it's also comfortable and convenient if you need a vehicle that can serve as a family SUV during the week. Like all Wranglers, the removable doors and top will make your days in the outdoors that much more exhilarating, and the more recent Jeeps offer advanced technology to make both daily driving and off-roading easier. Every year of the Rubicon will be a good year, so buyers can choose whether a newer used Jeep with more electronics or an older used model with a classic vibe will be more their style.
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A grey 2024 Jeep Wrangler Rubicon X is shown from the side while crawling over rocks.

Exploring Upgrades And Extras For The Jeep Wrangler

Maybe you’re searching for a Jeep Wrangler for sale near Louisville to upgrade your current ride, or maybe you’re already a proud Wrangler owner; either way, you undoubtedly understand the thrill of hitting I-65 when adventure calls to explore the rugged landscape around Bernheim Forest or the relaxation of taking a Sunday cruise to enjoy the scenic beauty. No matter your drive style, the Jeep Wrangler is at home in both the city and the country, making it the ultimate driving companion. But what if you could take your journey to the next level? What if you could enhance your Wrangler’s performance, capabilities, or style to conquer even the roughest backcountry terrain or the most challenging city streets, for that matter? One reason drivers love the Wrangler is its upgrades. Learn about available accessories, lifts, tires, tech, and beyond to take your Wrangler to all new levels of awesomeness. Whether you’re hoping to enhance your Wrangler’s off-road capabilities with different tires or simply want to add a few personal touches, we have you covered. In the Wrangler, it's fun and easy to upgrade your driving experience and explore the roads less traveled in and around Louisville. Lifts And Leveling Kits Interested in elevating your Wrangler’s off-road capabilities? Check out the available lifts and leveling kits to help unleash your ride’s full potential. Ensuring your Jeep Wrangler has the necessary ground clearance is essential if you’re an off-roader who feels the rougher the terrain, the better. An increased lift means your Jeep can go farther into the backwoods without worrying about potentially damaging obstacles. So what is available? There’s plenty to take your Wrangler to a new level. We can get lift kits ranging from one inch to five-plus inches, depending on your lifestyle. You can also choose between two different types of lift kits: a body lift or a suspension lift. What about a leveling kit? Most leveling kits are typically no more than one to two inches and does exactly what it says, evens out your Wrangler. A leveling kit may be needed if you’re adding other gear to your Wrangler, like a winch. Installing these kits means drivers can have more flexibility if they are looking to add larger tires or for drivers looking to add a personal touch aesthetic-wise to their model. While adding lift or leveling kits to your Wrangler can be a quick and often inexpensive upgrade, keep things in mind, like what you want from your Wrangler. If you have a two or four-door model, ensure you get a vehicle with the right balance of performance, looks, and comfort to match your daily drive. Accessories To Enhance Style And Function Enhancing your Wrangler with parts to upgrade your ride can be a quick and easy way to match your Jeep with your lifestyle without breaking the bank. So, what should you look out for? Increase the interior storage and stay organized by adding storage features. Something as simple as adding a console organizer can help you keep essentials on hand like phones or first aid kits. It can help you keep your gear in place. If you’ve got lots to keep track of, having a spot for everything is a simple way to streamline your drive and keep everything you need accessible. Adding a dash phone mount keeps your devices secure and on hand even when you're traversing rocky and uneven ground. If your phone is safely mounted, it means you can stay connected and get in touch when you need to, no matter where you roam. Put on seat covers to enhance the comfort and durability of your Wrangler. You can get covers that are both water and tear-resistant to protect your original seating while elevating the interior style of the cabin. Choosing a seat cover with added padding keeps things supportive and comfortable. And on the outside consider adding on front and back bumpers. This can not only enhance your Wrangler’s appearance but also help protect it from damage when the road gets rough. There are front bumpers designed for rock crawling and heavy off-roading. You can also find options that can be easily attached or swapped out to quickly alter your Jeep’s appearance to meet your driving needs. You definitely can’t go past a roof rack, either. A roof rack can enhance your Wrangler’s cargo abilities so you can bring along or pick up any extras. With drill and non-drill clip designs, you can pick up a roof rack that fits your budget. What if you’ve got a soft top? Can you add a roof rack? You bet! You can get crossbars and a rear ladder for easy access. As accessories can vary from make to make and year to year, always keep your specific Wrangler model in mind to ensure the perfect fit when adding any accessory or extra to your ride. Choosing The Right Tires For For Louisville's Terrain The area in and around Louisville consists mainly of highways and paved roads, so while it's smooth, it can get slippery during colder months or storms. It can also get a bit bumpy here or there in places like I-64 East or Blankenbaker Parkway with potholes or cracks. So, you naturally want a tire that has no problem handling urban driving. But if you live just outside of the city in a more rural town like nearby Campbellsville or Villa Hills, you might not only have to deal with commuting but also more side roads or back roads that are bumpy, rocky, or muddy at different points throughout the year. And if you’re an adventure-seeking road-tripping driver traveling west to the rugged Appalachian Mountains or heading along the soft terrain around the Ohio River, you need tires that can tackle whatever might come up, be it rocky, muddy, or somewhere in between. This leads us to the question: what tires work well for your Wrangler when you live in Louisville? First, let's look at your typical daily driving. You want a versatile tire that can handle the road and the weather all year long. If you don’t have to worry about heading off-road or tackling trails and you’re mainly concerned with highway and urban driving, you don’t need the huge treads because that just means more noise. Opting for tires like Bridgestone Dueler or Michelin is a smart move for a long-lasting, versatile tire. BFGoodrich also has a noteworthy all-terrain KO2 tire that is ideal for urban driving but offers enough grit to hit up camp trails or offer comfortable dirt road driving. For rougher roads or off-road terrain, you’ll need something with more of a bite than your typical tire. BFGoodrich Mud-Terrain features treads to give you more of a grip over challenging terrains. Ironman All Country Mud tires can be had in 33-37 inches and offer the aggressive traction you’ll need when you find yourself deep in the backcountry. Tech Upgrades To Navigate With Ease One last way to upgrade your Wrangler is with tech add-ons. This can be something as useful as changing out your factory halogen headlights with crisp LEDs for increased output or adding on an advanced navigation GPS. When it comes to lighting, it is easy to keep things classic with round headlamp updates or put a modern spin on things with an LED light bar or light pods. Adding extra lighting accessories can add to the function of your Wrangler. Spots and flood beams help you check out the terrain ahead or set up camp after dark. The Wrangler Was Made For Adventure There’s no doubt that the Jeep Wrangler is an SUV that’s made for adventure. But the best part is its flexible nature, which means whether you’re a city driver, a suburban commuter, or you have an off-roading wild side, the Wrangler loves it all. And it's easy to customize, accessorize, and make the Wrangler your own without hurting your wallet. The Wrangler is a great choice for Louisville drivers thanks to its precise steering and small nature, which helps it tackle urban traffic. But when you want to get away to enjoy the serenity of the Ohio River Valley, no problem; load up the Wrangler and enjoy the journey. Whether you’re looking to upgrade with a lift kit and new mud tires, or you want to streamline your storage and add a little extra flexibility with seat covers and all-weather rubber mats, the Wrangler was designed to suit a diverse number of lifestyles, making it the ideal fit for the practical driver that is wild at heart.

A grey 2024 Jeep Wrangler Rubicon X is shown from the side while crawling over rocks.

Could the 2024 Ram 1500’s Big Horn Trim Be the Ideal Truck for You?

There's nothing quite like a Ram truck. There is certainly no shortage of trucks on the market, and each has a unique selling point. Still, only Ram combines the prowess and capability that the working world looks for with the refinement and sophistication that caters to style and aesthetics. The Ram 1500, the brand's flagship product, comes in various trims that can be utilized for multiple applications. Here at Dan Cummins Chrysler Dodge Jeep Ram of Paris, we think the Big Horn trim is ideally suited for the people of Louisville. Available in two different cab configurations and with either 2WD or 4WD, the Big Horn can serve you in various ways, both in the working world and for a night on the town. If you're looking for the correct type of truck that does it all, look no further than the Big Horn. Getting behind the wheel is as easy as visiting us at Dan Cummins CDJR of Paris, your local Ram dealer near Louisville, to unlock the full potential of what the Big Horn offers. Power and Performance Louisville residents might have different needs regarding the performance level of their pickup trucks. That being said, there's no denying that anyone looking to take advantage of the Big Horn will be curious about what lies underneath the hood, where we'll begin our examination. The Big Horn has three different cab configurations and two available powertrains. Opting for a crew cab with a five-foot bed gives you access to a 3.6L V6 that pairs with an eight-speed automatic transmission. 305 hp is more than enough in the performance sector to offer prowess and assist with occupation obligations, especially with its 2,000 lbs payload capacity. Louisville drivers who want to make use of the Big Horn as their daily commuter will be pleased to know that despite the amount of power it delivers, it's also reasonably efficient when it comes to fuel economy, with the RWD version achieving 20 MPG in the city and 25 MPG on the highway. This powertrain is also assigned to the quad cab with a 6.4-foot bed. Earlier, we mentioned the Kentucky Derby, as it's often associated with Louisville, and many drivers who reside in this area require a workhorse of a different kind to facilitate the challenging jobs. Choosing the crew cab with a 6.4-foot bed unlocks one of the most potent engines in its class, the 5.7L HEMI V8. The HEMI pushes out an incredible 395 hp, generating an equally impressive 410 lb-ft of torque. A towing capacity of 12,750 lbs can make any job relatively easy, and when equipped with optional 4WD, no terrain is too rugged to tame. Interior and Tech One of the aspects that makes Ram such an attractive brand to many is its continuing ability to ideally match style and substance and combine them on an equal footing with one another. Many have expectations of performance regarding the pickup truck, but only Ram can match this with sophistication and comfort. Depending on how advanced and immersive you want your tech-savviness to be, plenty of available upgrades can be added on. Technology is accessed through a standard 8.4-inch infotainment screen compatible with Apple and Android. It is also equipped with Uconnect 5, a comprehensive software suite with most vehicles manufactured by the Stellanis corporation. Drivers can upgrade to a larger 12-inch screen that permits access to items like in-dash navigation. The Big Horn includes noise cancellation, ensuring that your favorite music stays inside the cabin and road noise stays outside where it belongs. Three different stereo systems can be picked, with a six-speaker setup being the standard offering., along with the option to upgrade to a nine-speaker configuration. While the Big Horn's cloth interior is standard, notable upgrades can be installed to ensure a comfortable trip, no matter where your particular travels may take you. Items like heated and ventilated seats and dual-zone climate control can make any drive around Kentucky enjoyable, even when the weather isn't the most favorable. If you plan on utilizing the Big Horn on the job site, some options include front and rear power outlets and a spray-in bedliner for additional protection. Safety and Driving Assistance The technological innovations in the automotive industry regarding safety and driving assistance features are remarkable. One thing that Louisville residents, whether out for a night on the town or at the job site, all agree on is that safety is imperative. Depending on how much protection and oversight you want, the Big Horn can be outfitted with various features demonstrating Ram's continuing commitment to its drivers. Ram trucks have continually received favorable ratings from the National Highway Traffic Safety Administration in collision testing. If you want to take protection to the next level, we recommend opting for the Level One Safety Group Package. This comprehensive package includes many features essential for maintaining safe travels on the road ahead, which include: Advance Brake-Assist A comprehensive design involving both the Forward Collision Warning and Adaptive Cruise Control, Advance Brake Assist utilizes radar and camera technology to provide additional assistance in situations where a collision might occur. Full-Speed Forward Collision Warning Plus Another essential for preserving reaction time is additional pressure, which is applied to the brakes in the event of a potential collision. An audible warning alerts the driver if a collision is imminent, and it is another exceptional use of radar and camera technology by the industry to promote safety. Lane Keep Assist Used with LaneSense Lane Departure Warning, this tool monitors your vehicle's position in relation to the lane boundaries. When it senses you drifting out of your lane, it will first alert you, followed by corrective steering to move your vehicle back into the middle of your lane. Pedestrian Emergency Braking Safety applies not only to you when you're behind the wheel but also to the various pedestrians and other drivers with whom we share the road. By detecting the presence of a pedestrian, an automated warning is sounded, and additional braking is applied. Check Out the 2024 Ram 1500 Big Horn Today The Ram 1500 Big Horn is an exceptional truck with prowess, capability, style, and sophistication. Drivers in Louisville looking for a workhorse for the job site or a luxurious ride to make a first impression will undoubtedly find both at Dan Cummins CDJR of Paris. We have the Ram 1500 on our lot and a vast selection of new and used vehicles that are ideal for any driver or situation. In addition to its immense strength and ability to tackle any challenge at work or home, it's also a great pickup to transport family. Our sales team will review the advantages of the Big Horn with you and will take the time to answer any questions you might have regarding the vehicle and its capabilities. We'll review the various packages and upgrades that will enhance your time behind the wheel and provide financing if you need it and maintenance from our parts and service department to ensure it stays on the road for many years.

A silver 2025 Ram 1500 is driving on a city highway after leaving a Ram dealer near Somerset.

The 2025 Ram 1500 Has Everything You Need and More

We like a hard-working truck as much as the next guy—honestly, probably more than the next guy—which is why we get excited about Ram trucks year after year. For the 2025 model year, the Ram 1500 that you’ll find at Dan Cummins Chrysler Dodge Jeep Ram of Paris, your premier Ram dealer near Somerset, is better than ever, with comprehensive updates and enhancements inside and out. Not only has Ram improved the styling of their top truck for this new model year, along with major tech upgrades inside, but the 2025 model also debuts the new Hurricane engine for the Ram 1500, and we couldn’t be more excited. Ram trucks have always been known for their incredible power and capability, often in connection with their legendary HEMI V8 engines, now they’re better than ever. Perhaps most remarkable, however, is that these upgrades push the Ram 1500 to the next level and can surpass the Ford F-150 in numerous ways. Yeah, we know that it’s not always necessary to compare yourself to someone else, but the F-150 has been such a popular truck for so long that it’s hard not to. Plus, with these updates to the Ram 1500—like the powerful new engine and incredible tech features inside—it’s clear that Ram is looking to take the top spot. When you see how it stacks up next to Ford’s pickup, it’s pretty clear that Ram is ready to take over and become America’s favorite truck. It’s Hurricane Season for the Truck Market Ram has been a leader in the industry for decades with its powerful engines, which ensure their trucks feel great to drive around Somerset and have plenty of power to tackle what you need. In recent years, their engineers have developed different ways to deliver more power and enhanced performance. We’ve seen this most recently with the eTorque mild hybrid system they’ve developed to boost power by using an electric motor to take some of the strain off the engine so it can focus on performance. Now, with the 2025 model year for the Ram 1500, we’re seeing the next step in this evolution of power and performance. For some people, it’s going to be hard to say goodbye to the incredible HEMI V8 engines we’ve known and loved for so long, but it’s time for something new and different. That’s where the innovative new 3.0L Hurricane engine comes into play, delivering an incredible driving experience that you need to feel to fully appreciate. The standard engine remains a 3.6L V6 with the eTorque system that offers an impressive 305 hp and 269 lb-ft of torque, but the new Hurricane engine provides 420 hp and 469 lb-ft of torque—that’s from a 3.0L engine! There’s even a high-output version available with truly insane performance, but we’ll look at that more in a bit with the Ram 1500 RHO model. By comparison, the Ford F-150 has a whole bunch of engines that can make choosing the right one feel like you’re doing your taxes as you try to keep track of different numbers and specs. There’s a standard 2.7L V6 that’s decent, but upgrades include a 5.0L V8, a 3.5L V6, a high-output version of that V6, then a hybrid version, and…well, you can see what we mean. Honestly, it’s just too many options. Ram keeps things much simpler with a streamlined selection that still offers incredible power and a great driving experience. Good Looks and Functionality for Somerset Driving Ram trucks have always looked fantastic, but year after year their designers and artists manage to make them even more stylish and bold looking. Although not fully redesigned for a new generation, the 2025 Ram 1500 clearly has a new style that is absolutely stunning, making an immediate impression from the moment you first look at it. This includes a redesigned full front fascia that is quite striking, along with trim-specific grille surrounds that make each model pop when seen together. One of our favorite things about this update is the new lighting package they’ve put together for the Ram 1500. This includes available LED walk-up animations with a Ram logo and an exterior “lighting carpet” that illuminates the ground as you approach your truck. An available powered tailgate can be opened and closed with the push of a button on the key fob, and there’s a class-exclusive RamBox Cargo Management System available. This gives you secured exterior storage above the rear wheel well that is lit and has a 115-volt AC outlet on the driver-side box; you won’t find this on the Ford F-150. Interior Comfort and Tech Features Taken to a New Level Speaking of the F-150, there’s no denying that it’s a comfortable and technologically advanced truck—it has a 12-inch infotainment display these days and plenty of other impressive features. Looking at its pinnacle Platinum trim, Ford has loaded it full of features like a 12-inch Digital Productivity Screen, an available B&O sound system, and leather seating. That’s pretty impressive until you check out the all-new Tungsten model for the 2025 Ram 1500, which sets a new standard for luxury and innovation in full-size trucks. Not only does the Tungsten have massive 22-inch wheels, but inside you’ll find premium leather seating, real wood and carbon fiber accents, and 24-way power adjustable front seats with heating, ventilation, and massage functionality. The 2025 Ram 1500 also has an available 14.5-inch Uconnect infotainment display, an available class-exclusive 10.25-inch front-passenger touchscreen display, and 12-inch Driver Information Digital Cluster Display. Plus you can top it off with a best-in-class 23-speaker Klipsch Reference Premiere audio system with a 12-inch subwoofer for unbelievable sound quality. The Ram 1500 RHO Can Go Anywhere You Imagine The new Ram 1500 isn’t just about exquisite luxury and remarkable technology; it can also handle anything you throw at it. Building on the legacy of powerful models like the Ram TRX, the all-new Ram 1500 RHO is the latest addition to Ram’s incredible selection of off-road trucks over the years. Not only does this model have incredible interior features like 50 inches of combined available screens inside and dual wireless charging pads, but it’s also built to tackle anything you encounter once you leave Somerset behind and head off-road. This RHO model comes with a 3.0L Hurricane High Output Straight-Six Turbo engine that delivers 540 hp and 521 lb-ft of torque, making it the most high-performance option for the new Ram 1500. This incredible engine lets it go from 0 to 60 mph in just 4.6 seconds, get up to 100 mph in 11.7 seconds, and run the quarter-mile in 13.1 seconds. With a unique long-travel suspension featuring high-strength forged control arms, this truck is an amazing off-road beast that starts at $69,995 MSRP. That’s almost $10k less than the starting price for the current F-150 Raptor, which is Ford’s off-road monster. Are You Ready for the New Ram 1500? For more than 40 years, the Ram 1500 has been one of our favorite trucks on the road and repeatedly set new standards for power, technology, and surprising luxury from a full-size truck. With these updates for the 2025 model year, Ram is once again taking things to the next level and delivering a truck that is perfect for driving around Somerset, getting work done throughout the week, and enjoying yourself on the weekend. Ram continues to prove that the best can somehow keep getting better, and we love seeing the new things they do year after year. While there’s no denying that the Ford F-150 is a fine truck, it’s clear that Ram is ready to push things further and elevate the experience you have in your pickup; we expect nothing less. MSRP may change without notice. See dealer for complete details.