2021 Ram 1500 Retains Full-Size Crown With New Features

Ever since Dodge spun off Ram Trucks in 2010, the standalone brand has grown into a juggernaut in the category. Now in its fifth generation, the Ram 1500 doesn’t look like it’ll be surrendering its crown anytime soon. The newest iteration of the immensely popular half-ton earned Truck of the Year honors from Motor Trend in 2019 and 2020, and this year is no different, with the Ram 1500 becoming the first truck in history to win the award three years in a row. With industry experts firmly aligned in its favor, now’s the time to visit your local Ram truck dealership in Lexington and see what all the fuss is about.

Below we’ve broken down some of the newest features you’ll find on the 2021 Ram 1500. Always reinventing itself to stay atop the competitive full-size market segment, this year’s Ram 1500 is loaded with new tech features designed to make your ride safer, easier, and more comfortable than ever. We’ll also take a look at some of the exciting new trim packages available on the 2021 model, from a high-performance supertruck to a luxuriously appointed anniversary edition.

New Tech Features Lead the Way For 2021

The 2021 Ram 1500 also sees the introduction of a number of new standard and optional features aimed at providing a safer and more comfortable ride. These improvements include a digital rearview mirror and heads-up display on some trim levels, as well as forward collision warning and automatic emergency braking being made standard on a wider selection of trims.

The 2021 model also sees a number of new features catering to the “work hard, play hard” crowd, such as a trailer reverse steering control system and a wired trailer camera preparation kit. Designed to help drivers maneuver their boats, trailers, and campers into tight spots, trailer reverse steering control takes all the guesswork out of a stressful task that has the potential to sink any family outing before it even gets started. Simply key in the measurements of your trailer and then use a dial to steer the vehicle to the left or right; no more having to invert steering wheel directions in your head and endanger a camping trip’s fragile domestic harmony.

Despite having established a strong reputation in the category, this year’s Ram 1500 is not content to bank on past success. The commitment to innovation that has kept the Ram 1500 at the top of the heap for years is on full display here, especially when it comes to integrating cutting-edge tech features. Topping the list this year is the optional inclusion of an all-new Heads-up Display (HUD), which projects relevant information in full color across the bottom of the driver’s side windshield.

The 2021 Ram 1500 is the first Ram vehicle to include the new HUD, which is integrated into the brand’s Uconnect infotainment system. In addition to displaying your current speed and gear, the HUD can be set to simple, standard, or advanced mode or customized to display everything from turn-by-turn navigation to adaptive cruise control, lane departure warnings, and incoming phone calls. The 9.2-inch LCD digital rearview mirror adds another feather in Ram’s tech-forward cap. By broadcasting an image directly from a rear-facing camera, the Ram’s digital rearview offers drivers a wide-angle look at the road behind them without having to worry about a full bed of cargo blocking their vision. Those longing for a more traditional view can easily switch off the digital feature, and the rearview will revert to a plain old reflection.

New Trims Focus On Power, Legacy

This year’s Ram 1500 is offered in eight distinctive trims. In addition to existing trims like the base model Tradesman and the popular Big Horn, new trims include the off-road-ready TRX and a Limited Longhorn 10th Anniversary Edition celebrating a decade of Ram as an independent brand.

With a 702-horsepower supercharged 6.2-liter V8 Hellcat engine, the TRX trim takes all the headlines this time around. New for 2021, this overpowered Ram 1500 includes not only a luxurious slate of features normally found on the Limited trim but also a full complement of rugged hardware necessary to get into some real off-road adventures. Starting at $70,225, the TRX is Ram’s answer to the Ford Raptor, blowing away the turbocharged V6 truck from the Blue Oval to claim the title of Ultimate Performance Truck.

The powerful off-road trim features 650-pound-feet of torque, an impressive 8,220 pounds of towing capacity, 35-inch Goodyear Wrangler Territory all-terrain tires, Bilstein Black Hawk e2 shock absorbers, and 13 inches of suspension travel. The interior is packed with driver-focused tech, from the aforementioned HUD to a 19-speaker Harmon Kardon stereo system and even paddle shifters – another first for a Ram product.

The 2021 Ram 1500 also features eight drive modes: five designed to tweak performance for various on-road conditions, and three focused solely on off-roading. By tweaking settings related to the Ram’s 4×4 system, transmission, throttle response, suspension, and power steering, drivers can customize their driving experience to handle anything the road decides to throw at them. On-road modes include Auto, Snow, Sport, Tow, and Custom, while the off-road set has Mud/Sand, Rock, and Baja – a mode designed for tearing through sand dunes that sets the truck’s suspension to full dampening and reduces shift times by almost 70 percent.

The focus on interior styling is also evident here. The TRX is available in three packages, from the base level that’s made to get a little dirty to higher-end trims with bold red accents and a glittering array of dash-mounted tech. The truck features a race-inspired, flat-backed steering wheel, carbon fiber accents, and ample suede and leather throughout. A high-performance dual exhaust, wide grille, flared fenders, and flared box sides give the TRX a distinctly aggressive look to match what’s under the hood and announce its arrival on the luxury-performance end of the full-size segment.

With the Limited Longhorn 10th Anniversary Edition, Ram aims to bring a little bit of the prairie to your everyday driving. The Limited Longhorn 10th Anniversary Edition features a multifunction tailgate with 60/40 split doors, handsome 10th Anniversary graphics with a metal badge on the center console, 20-inch wheels with all-terrain tires and a full-size spare, as well as soft, luxurious mountain brown leather throughout the interior. The attention to detail is evident on this package, and the result is a distinctively styled full-size truck perfect for any fans of the Longhorn trim.

The Best Truck Around

With the 2021 Ram 1500, Ram continues to deliver on a reputation for producing some of the most well-rounded full-size trucks on the market. By offering such a wide array of options, the Ram 1500 is an endlessly customizable vehicle perfect for a range of applications, whether you’re running errands, towing your camper up to the lake, running supplies to the construction site, or tackling some serious off-road adventures. The continual integration of exciting new technology keeps the Ram ahead of the curve year after year, and with a brand-first HUD, paddle shifters, and fully customizable driving modes, the trend continues in 2021. Are you curious to see what all the hype is about? Visit your local Ram truck dealership in Lexington today, chat with our friendly and knowledgeable sales staff, and see why the Ram 1500 has earned Best Truck honors for a record-setting three years in a row.

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