Privacy Policy

Dan Cummins Chrysler Dodge Jeep RAM of Paris (“Dealership,” “we,” “us,” or “our”) is committed to protecting the privacy and security of visitors to our website, mobile site, and related digital services (collectively, the “Site”).

This Privacy Policy explains how we collect, use, share, and safeguard personal information in accordance with applicable federal and state laws, including:

Gramm-Leach-Bliley Act (GLBA)
FTC Safeguards Rule
Fair Credit Reporting Act (FCRA)
CAN-SPAM Act
Telephone Consumer Protection Act (TCPA)
Applicable state privacy laws (including CCPA/CPRA where applicable)
Industry best practices consistent with NADA and KPA compliance standards

This Privacy Policy applies to information collected through our Site and online services. It does not apply to information collected offline unless otherwise stated.

1. Information We Collect

A. Information You Provide Voluntarily

We collect personal information that you provide when you:

Request vehicle pricing or availability
Schedule a test drive
Submit a trade-in appraisal
Schedule service
Complete a credit or financing application
Subscribe to marketing communications
Participate in surveys or promotions

Information collected may include:

Full name
Mailing address
Email address
Phone number
Date of birth
Driver’s license number
Social Security number (for credit applications only)
Employment and income information
Vehicle ownership information
Insurance details
Payment information

Credit and financial information is collected and processed in accordance with GLBA and FCRA requirements.

B. Automatically Collected Information

When you visit our Site, we may automatically collect:

IP address
Device type and browser information
Operating system
Pages visited
Time spent on the Site
Referring URLs
Clickstream data
Approximate geographic location

We use this information to analyze performance, improve functionality, and enhance user experience.

C. Information from Third Parties

We may obtain information from:

Credit bureaus (for financing applications)
Lenders and financial institutions
Vehicle history reporting agencies
Marketing and advertising partners
Analytics providers
Social media platforms

All third-party information is handled in accordance with applicable law.

2. How We Use Personal Information

We use personal information to:

Respond to inquiries
Facilitate vehicle sales, leases, and service transactions
Process credit applications and submit to lenders
Verify identity and prevent fraud
Provide customer service
Send appointment confirmations and reminders
Deliver marketing communications (where permitted by law)
Improve website functionality and advertising effectiveness
Comply with legal and regulatory obligations

We limit the use of nonpublic personal information consistent with GLBA and FTC Safeguards Rule standards.

3. Sharing of Personal Information

We do not sell personal information for monetary compensation.

We may share information with:

A. Service Providers

Third-party vendors performing services on our behalf, including:

Customer relationship management (CRM) providers
Website hosting companies
Digital marketing agencies
Payment processors
Credit application processing services
Dealer Management System (DMS) providers
Data analytics vendors

These vendors are contractually required to safeguard personal information and use it only for authorized business purposes.

B. Financial Institutions

If you apply for financing, we may share your information with lenders, banks, and financial institutions in accordance with FCRA and GLBA.

C. Legal Obligations

We may disclose personal information when necessary to:

Comply with applicable law or legal process
Respond to lawful requests by public authorities
Protect our rights, customers, or employees
Enforce our agreements

D. Business Transfers

In connection with a merger, acquisition, restructuring, or asset sale.

4. Credit Applications & Financial Information Security

When you submit a credit application through our Site:

Information is encrypted in transit using SSL/TLS technology.
Access is restricted to authorized personnel.
Data is maintained in secure systems consistent with FTC Safeguards Rule requirements.
Information may be shared with lenders to evaluate creditworthiness.

You may receive a separate GLBA Financial Privacy Notice at the time of application, as required by law.

5. Cookies & Digital Advertising

We use:

First-party cookies
Third-party cookies
Web beacons and tracking pixels
Analytics tools
Digital advertising and remarketing technologies

These tools allow us to:

Improve website performance
Understand visitor behavior
Deliver interest-based advertising
Measure marketing effectiveness

Visitors may manage cookie preferences through browser settings or industry opt-out tools such as the Digital Advertising Alliance (DAA) or Network Advertising Initiative (NAI).

Our Site is setup to accept “Do Not Track” signals and is designed to not accept tracking information if such signals received.

A. Third Party Advertising Company, Google

Dan Cummins Ford Lincoln uses Google products and related advertising technologies to better understand website usage, improve performance, and deliver relevant marketing communications.

Use of Google Services

We may use one or more of the following Google services:

Google Analytics
Google Analytics 4 (GA4)
Google Ads
Google Tag Manager
Google Display Network
YouTube advertising services
Google remarketing and audience tools

These services use cookies, pixels, device identifiers, and similar technologies to collect information about your interaction with our website and advertisements.

Purpose of Data Collection

We use Google technologies to:

Analyze website performance and visitor behavior
Measure the effectiveness of advertising campaigns
Deliver interest-based advertising
Create remarketing audiences
Show ads to users who previously visited our website
Deliver ads across Google properties and third-party websites

This practice is commonly referred to as remarketing or interest-based advertising.

B. Remarketing & Interest-Based Advertising

Dan Cummins Ford Lincoln participates in Google’s remarketing and audience features. This means:

Visitors to our website may see advertisements for our dealership on other websites.
Google may use cookies and advertising identifiers to display ads based on prior visits to our Site.
Ads may appear across Google Search, YouTube, Gmail, and Google Display Network partner websites.

We do not receive personally identifiable information directly from Google’s advertising features unless you voluntarily provide it to us through a form submission.

C. How Google Uses Information

Information collected by Google is subject to Google’s own privacy policies and data practices. Google may use collected information to:

Provide advertising services
Measure ad performance
Improve advertising products
Deliver personalized advertisements

For more information about how Google collects and processes data, users may review Google’s Privacy Policy at:

https://policies.google.com/privacy

D. Managing Advertising Preferences

You may control or opt out of certain Google advertising features by:

Visiting Google Ads Settings: https://adssettings.google.com
Using the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
Adjusting your browser cookie settings
Visiting industry opt-out tools such as:

Network Advertising Initiative (NAI)
Digital Advertising Alliance (DAA)

Opting out does not eliminate advertising, but it may reduce personalized advertising.

E. Data Sharing

We do not sell personally identifiable information to Google. We may share limited data (such as hashed identifiers or audience segments) with Google for advertising measurement and remarketing purposes in accordance with applicable privacy laws and contractual obligations.

F. Legal Compliance

Our use of Google technologies is designed to comply with:

FTC advertising and transparency requirements
Gramm-Leach-Bliley Act (GLBA), where applicable
Telephone Consumer Protection Act (TCPA)
CAN-SPAM Act
Applicable state privacy laws, including CCPA/CPRA where applicable

Where required by law, users may exercise applicable privacy rights regarding personal information collected through advertising technologies.

6. Email & Text Communications

We may send:

Transactional emails
Service reminders
Appointment confirmations
Promotional emails
SMS/text communications

All marketing emails comply with the CAN-SPAM Act.

All text communications comply with the TCPA.

You may opt out at any time:

By clicking “unsubscribe” in marketing emails
By replying STOP to SMS messages
By contacting us directly

Consent to marketing communications is not required to purchase goods or services.

7. Data Security

We maintain administrative, technical, and physical safeguards consistent with:

FTC Safeguards Rule
GLBA requirements
Industry best practices

These safeguards include:

Encryption in transit
Role-based access controls
Vendor oversight
Employee compliance training
Incident response procedures

While we use reasonable safeguards, no method of transmission over the Internet is 100% secure.

8. Data Retention

We retain personal information only as long as necessary to:

Complete requested transactions
Comply with regulatory requirements
Maintain business records
Resolve disputes
Enforce agreements

Retention periods are determined based on operational and legal obligations.

9. Consumer Privacy Rights

Depending on your state of residence, you may have rights to:

Request access to personal information
Request correction of inaccurate information
Request deletion (subject to legal exceptions)
Request disclosure of categories of data collected
Opt out of certain data sharing practices

To exercise your rights, contact:

Dan Cummins Chrysler Dodge Jeep RAM of Paris
2021 Alverson Drive
Paris, Kentucky 40361
Phone: 859-987-5669

We may verify your identity before processing your request.

We will not discriminate against you for exercising privacy rights.

10. Children’s Privacy

Our Site is not directed toward children under 13. We do not knowingly collect personal information from children. We do not market knowingly to target children 16 or younger.

11. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies.

12. Changes to This Policy

We may update this Privacy Policy periodically. Any updates will be posted on this page with a revised “Last Updated” date.

13. FourEyes Tool

This Foureyes supplement to the Dealer's Privacy Policy ("Privacy Policy Supplement") addresses how personal information is collected, used, disclosed, and otherwise processed by Foureyes, LLC and its subsidiaries and affiliates ("Foureyes") on behalf of the automotive dealers and dealer or automotive group customers that are using the Foureyes Tool (collectively, the "Dealer(s)").

The Dealer posting or linking to this Privacy Policy Supplement uses the Foureyes platform and tools (such as Foureyes' analytics and reporting system and/or Foureyes' customer communications hosted system) (collectively, the "Foureyes Tool" or the "Tool"). Foureyes is operating as a service provider/processor to the Dealer and processing personal information on the Dealer's behalf.

For information about data rights available under U.S. state privacy laws and the California Notice at Collection, please see the State-Specific Privacy Addendum to the Dealer Privacy Policy Supplement.

Please also review the Dealer's Privacy Policy, Terms and/or any other applicable terms or agreement that may apply to your use of the Dealer's website or other services. If you have any questions, comments, or concerns, please contact the Dealer directly.

From time to time, Foureyes may update this Privacy Policy Supplement as described in the Changes to this Privacy Policy Supplement section below.

A. Scope of This Privacy Policy Supplement

a. The Foureyes Tool

This Privacy Policy Supplement applies to personal information that Foureyes collects, uses, discloses, and otherwise processes on behalf of the Dealer when you access, use or otherwise interact with the Dealer's website or otherwise communicate or engage with the Dealer where the Dealer has implemented the Foureyes Tool. This Privacy Policy Supplement covers only processing via the Foureyes Tool and no other processing by the Dealer. For information about how the Dealer processes personal information, please refer to the Dealer's privacy policy.

b. Out of Scope

This Privacy Policy Supplement does not apply to processing activities by Foureyes that are not described in this Privacy Policy Supplement, including but not limited to processing activities for which Foureyes acts as a business/controller.

This Privacy Policy Supplement does not apply to the Dealer website or processing activities occurring on the Dealer website outside the scope of the Foureyes Tool. It also does not apply to Dealer communications occurring outside the Foureyes Tool or other processing activities performed by the Dealer. For information about how the Dealer processes personal information, please refer to the Dealer's privacy policy.

This Privacy Policy Supplement does not apply to or cover websites or resources that are not connected with the Foureyes Tool, with which Foureyes does not have a contractual relationship and over which Foureyes does not have control ("External Websites"). By clicking on links to External Websites, the operators of the External Websites may collect personal information. Foureyes is not responsible for the content or data collection practices of those External Websites, and your use of External Websites is subject to their respective terms of use and privacy policies. We encourage you to carefully read the privacy policy of any website you visit.

B. How the Foureyes Tool Works

The Foureyes Tool collects, generates and otherwise processes personal information when you interact with the Dealer's website, engage with the Dealer by phone, or fill out a form or interact with chat functionality on the Dealer's website, and/or receive and interact with email communications and/or SMS messages from the Dealer, where the Dealer's website and/or communications are connected with or sent and received through the Foureyes Tool. The Foureyes Tool collects information about your interactions with the Dealer’s website, such as browsing activity and information entered into website fields, regardless of whether the form or other website action is submitted via a submit button or similar action. The Dealer can adjust the settings of the Foureyes tool to manage when and how data is collected. Note that because the Foureyes tool collects data in real time, any information you enter into forms on the Dealer's site may be collected and transferred to Foureyes, even if you do not submit the form to the Dealer. You can opt out of this collection by opting out of the Foureyes tool. For more information about how the Foureyes Tool works and your opt-out options, click here and see the Your Choices section of this Privacy Policy Supplement.

C. Personal Information Processed by the Foureyes Tool

As used in this Privacy Policy Supplement, "personal information" means any information that identifies or could be used to identify an individual person. For example, personal information may include name, email address, and IP address, or other unique identifier. It also includes other non-public information that is associated with such identifying information. Personal information does not include aggregated or anonymized information.

The Foureyes Tool collects the following types of personal information on behalf of the Dealer:

a. Information You Provide

Contact Information: The Foureyes Tool collects contact information that you provide in your interactions with the Dealer and/or the Dealer’s website, such as by entering information into a contact form or communicating with the Dealer by phone, email or chat. This includes information such as your name, personal phone number, home address, and email address. Note that when entering contact information into the website, this information may be collected even if you do not click a submit button or take a similar action.
Customer Profile: When you interact with the Dealer website, the Foureyes Tool generates a unique visitor ID number and visitor traffic number and creates a user profile. The Foureyes Tool collects information that a user provides through the Dealer website and interactions with the Dealer, as described in this Privacy Policy Supplement, and includes that user-provided information in the user profile. The Foureyes Tool also combines information collected automatically (described below) with user profile information for the same individual.
Chat and Phone Communications: The Foureyes Tool collects information that you enter into or through a chat feature or functionality made available on the Dealer website and/or information provided through phone communications with the Dealer. This information may include contact information and the content of any chats that you provide, including any inquiries or requests and your chat history.
SMS messaging and Marketing Emails: The Foureyes Tool collects your contact information and the content of your email communications with the Dealer. If you provide the Dealer with consent to receiving text messages, the Foureyes Tool may collect the phone number that you provide and your messaging history including any information included in those messages. Mobile information will not be shared with third parties for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with third parties.

b. Information Collected Automatically

Log data: This may include your Internet Protocol ("IP") address, browser type and settings, the date and time of your request, and how you interact with our Services.
Device information: This may include your browser type and version, browser settings, time zone, unique device identifiers, available plugins, information about your approximate location (as determined through your IP address), mobile, computer, and/or device hardware information (e.g., operating system version, hardware model, IMEI number, and other unique device identifiers, MAC address, and device settings), device event information, log information, and crash data.
Usage information: This may include features that you use, clickstream data, access dates and times, and how you interact with the Dealer website. This information may also include the traffic source for the visit, referring / exit pages and URLs, how you interact with links on the Dealer website, landing pages, and pages viewed. The Foureyes Tool also may collect the date and time you open an email communication or click on any links in an email sent via the Foureyes Tool, and the Foureyes Tool may associate this information with the email address we already have from you.

c. Information from Third Party Sources

The Foureyes Tool may access or receive information from third-party sources that the Dealer connects or uploads to the Foureyes Tool. These third-party sources of information may include the Dealer's internal and/or third-party business operations and marketing systems and other third-party service providers to the Dealer, such advertising or analytics vendors.

d. Sensitive Personal Information

The Foureyes Tool does not intentionally collect personal information that is considered sensitive under privacy laws, such as genetic data, health information, race or religious information, about users to provide the Services.

D. How The Foureyes Tool Uses Personal Information

To provide the Foureyes Tool and related services to the Dealer;
To assist the Dealer in establishing and managing a business relationship with you;
To send marketing communications, including emails and SMS messages, on the Dealer's behalf;
To analyze use of the Dealer website and communications;
To conduct research and analytics related to the Dealer's website and marketing activities, such as to understand how they are being used and where improvements may be needed;
To personalize and improve user experience on the Dealer's website and when interacting with the Dealer through personalized communications;
To compile aggregate and anonymized data for Foureyes' own use; and
For Foureyes' own legal and compliance obligations.

14. Contact Us

If you have questions regarding this Privacy Policy or our data practices, please contact: